The Wealthesaurustm

A Glossary of Family Wealth Advising Terms

The Wealthesaurus provides standardized definitions of common and specialized family wealth advising industry terms. By sharing this glossary, we hope to improve communication across the UHNW community.

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Trusted team

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A collaborative group of advisors that works together to fulfill most of the needs and services of an UHNW client family.

The concept of a “trusted team” is an outgrowth of the longstanding role of the “trusted advisor” in wealth management and family office services. First outlined in the early 2000s and subsequently expanded throughout the financial services industry, the role of the trusted advisor has become touted less for its excellent client relationship skills and more for its central position of influence and gatekeeping with the client. The aim is to achieve “first-call” status where the client turns to the trusted advisor for whatever needs to be done, thereby controlling access and utilization of other advisory services.

With the growing recognition of the complexity of client needs across the Ten Domains of Family Wealth, especially for UHNW families, there has been increased awareness that one trusted advisor may no longer be sufficient to understand or oversee all that is required to serve the family well. The downsides of the trusted advisor role are also increasingly apparent in the jockeying for position and lack of collaboration that can occur when an advisor seeks to own the client relationship.

A more realistic and effective role for the complexity of modern UHNW wealth may be the “trusted team” concept. Led by an expert generalist or integrated wealth advisor with excellent collaboration skills, the trusted team consists of a small group of highly skilled advisors from various professional disciplines who can operate in an interdisciplinary manner to evaluate and help implement solutions for the client family. This places less of a burden on a single advisor to know and serve the client effectively while also fostering the kind of integrated services a client family may need. While a trusted advisor may still be helpful or appropriate for specialist service providers or highly focused services in a few related domains, the trusted team concept may be more necessary as the levels of integration increase to encompass a greater number of services.

Budge, G. Scott. The New Fininacial Advisor: Strategies for Successful Family Wealth Management. John Wiley & Sons Inc, 2008.https://uhnwinstitutelibrary.org/document/the-new-financial-advisor/

Maister, David H., Robert Galbord, and Charles Green, The Trusted Advisor. Free Press, 2000.

Mission:
  • Provide an intellectual framework, understanding and organization of family wealth management content
  • Educate advisors and family offices on how best to support evolving UHNW families
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  • Promote best practices, provide professional development and support sustainable, positive change within our industry
  • Foster an equitable, collaborative and safe learning environment within the wealth management industry